It's not just about what we're building; it's about the problems we're solving.
Our vision transcends the traditional nonprofit model, which often relies on fleeting donations and sporadic sponsorships. Drawing on our deep expertise in global brand building, marketing, and social sciences, we've crafted sustainable economic initiatives designed to propel the HopeCity movement forward.
HopeCity will focus on measuring and assessing the health of communities—their people, problems, assets, and environment. But this is just the foundation. By delivering essential services, programs, and resources, and equipping individuals with the tools they need, we aim to create a self-sustaining cycle of community development.
HopeCity is more than just a research project; it’s a transformative experiment. Our goal is to elevate individuals from the margins of homelessness and poverty, bringing them back into the economic fold. But it doesn't stop there. By nurturing a community where each person helps another, we’re cultivating a symbiotic system of reciprocity—a ripple effect that could extend far beyond Newark, sparking a movement as uncontrollable and beneficial as a wildfire, a movement of co-creation with each another.
So, how do we plan to bring this vision to life? The mission, while ambitious, is straightforward: prove that with a measured analytical approach and a carefully tailored mix of intensive care, guidance, and resources, we can turn those deemed 'hopeless' into agents—not of despair, but of hope.
We knew this model had to be built locally to scale nationally and where better to begin than Newark, New Jersey?
